We built original sets for months and then shot over four days. We shot in a liquor store overnight. We cast an Olympic marathoner as an actor. We cast 60 extras. We’re proud to have created a narrative commercial to market something in sports because that’s not the conventional approach to sports commercials. The dance scene was inspired by a Fat Boy Slim music video. Sometimes it can be a marathon and a sprint at the same time. Written & Directed by: Brenden Clarke DP: Alexander Hufschmid Production: 315
